OF COURSE - The Official Announcement

February 17th, 2010

Skadaddle Media Tees It Up With New Animated Golf-Themed Web Series, OF COURSE, Set To Debut on March 1

Sausalito-Based Social Engagement Studio Partners with FOXSports.com on MSN for Distribution

SAUSALITO, Calif. — February 17, 2010 — Skadaddle Media, Inc., a social engagement studio which develops creative and entertaining programs, campaigns, events and original content that emotionally and authentically connect with consumers and other audiences, today unveiled its latest venture, an animated golf Web series, OF COURSE. The new online property, scheduled to debut on March 1, 2010, on FOXSports.com on MSN, one of the world’s most popular sports Web sites, was formally announced today by Todd Lieman, founder and co-president of Skadaddle Media.

Conceived, written, and produced by Skadaddle Media co-founders Lieman and Jon Wank, OF COURSE is a new animated, Flash-based series of five-minute Webisodes that offers a genuine, humorous and highly-entertaining look into what happens – and more importantly, what is discussed by men – on the golf course. Every other week, OF COURSE chronicles the comical golfing escapades of four guys, each with his own personality, quirks, and Achilles heels. Like traditional cable and television programs, OF COURSE will consistently spotlight and follow storylines specifically designed for each cast member, and introduce additional characters, either on an ad hoc or recurring basis. In the weeks between OF COURSE “premiere episode” installments, Skadaddle Media will create special 30-60-second video-diary vignettes, similar to those found in today’s reality shows, that feature humorous rants, poignant commentaries, and insightful perspectives from the four main characters and supporting cast members.

“Although OF COURSE is designed to be funny, controversial, and entertaining, the real charm and appeal of the series lie in true-to-life undercurrents and those blink-and-you’ll-miss-them moments of intimacy that consistently pervade the golf course experience – from the characters’ interactions and relationships with women, to their wagers, smack talk, joking, cigar smoking, and alcohol consumption,” said Lieman. “Skadaddle Media’s agreement with FOXSports.com on MSN to distribute OF COURSE represents a welcome culmination of dedicated research, creative development, production, and the realization of a vision to deliver a ‘Web series unlike any other’.”

“As one of the world’s premier online destinations for sports news and information, FOXSports.com on MSN is continuously searching for creative, innovative, and entertaining content that further differentiates the site from other online properties, improves overall user demographics, increases traffic and click-through rates, and presents our advertising partners with a broader range of proven, targeted interactive marketing opportunities,” said Ed Bunnell, senior vice president of content and programming at FOXSports.com. “OF COURSE, which clearly meets all of these criteria, is an ideal and welcome addition to FOXSports.com on MSN. This new Web series, which enhances our core golf and sports entertainment content portfolio, is sure to attract a distinctive and engaged audience.”

Meet the OF COURSE Cast

Bender: Bender is afraid of his wife. Tall, lanky, and uncoordinated, he has newborn twins. Bender’s wife, Whitney, ALWAYS calls during the round.

Doug: Bender’s business partner, Doug is the centerpiece of the foursome. He is married with a child, but he is hiding a big secret. When his golf game is on, he can become very cocky and arrogant.

Eric: Eric (“Dish”) is a freelance computer geek who lives with Jennifer, his African-American girlfriend. Eric is full of useless trivia and the other guys have a great deal of fun at his expense.

Tim: In his early 40s, Tim is no closer to getting married than he was in his early teens. Tim never cares what he shoots, and he rarely keeps accurate score…on the course. He always hits on the beverage cart girl.

OF COURSE: Recorded Live and On Location
Beyond the originality of its core concept, OF COURSE is also unique in that every episode of the series is recorded live and on location during actual rounds of golf played at Eagle Falls Golf Course (http://www.eaglefallsgolf.com), affiliated with, and located immediately adjacent to, Fantasy Springs Resort Casino (http:///www.fantasyspringsresort.com) in California’s Palm Springs Valley. This radically-different approach is used to maintain the authentic production quality and integrity of the series.

OF COURSE: Preview The Excitement
Although OF COURSE officially debuts on FOXSports.com on MSN on Monday, March 1, 2010, the series has already developed a bit of buzz and an online following. With limited external promotion, OF COURSE’s Facebook page has grown to more than 1,500 fans since its launch just a few weeks ago. To view the series trailer, please visit Facebook.

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OF COURSE and Skadaddle Media are trademarks of Skadaddle Media, Inc.
All other company names, product titles, publisher names, trademarks, artwork, and associated imagery are trademarks, registered trademarks, and/or copyright material of their respective owners.

About OF COURSE
Created and produced by Sausalito, Calif.-based Skadaddle Media, Inc., and distributed by FOXSports.com on MSN, OF COURSE is a new animated, Flash-based series of five-minute Webisodes that offers a genuine, comedic and highly-entertaining look into what happens – and more importantly, what is discussed by men – on the golf course. The world’s first animated golf-themed Web series, OF COURSE chronicles the hilarious golfing escapades of four long-time friends – Bender, Doug, Eric, and Tim – and the ups and downs of their respective relationships and professional lives. Recorded live and on location at Fantasy Springs Casino Resort’s Eagle Falls Golf Course in Palm Springs Valley, Calif., OF COURSE debuts every other Monday on FOXSports.com on MSN athttp://www.foxsports.com. Viewers can also become OF COURSE fans on Facebook athttp://www.facebook.com/OfCourseGolf, and follow storylines, production schedules, news and notes, and exciting contest and promotions on Twitter at http://twitter.com/OFCOURSEGolf. For more information about the show, cast, and production crew, please visit http://www.ofcoursegolf.com.

About Skadaddle Media, Inc.
Based in Sausalito, Calif., Skadaddle Media is a social engagement studio which designs creative and entertaining programs, campaigns, events, and original content that effectively engages target audiences and consumers. Founded in 2008, and regarded for its client partnerships across a broad range of industries, Skadaddle Media is the versatile creative studio behind Mutual of Omaha’s highly-successful national “aha moment” campaign, for which they created and continues to produce broadcast TV spots, social media opportunities, and a national consumer experience tour, as well as other innovative programs for such clients as MBT Footwear and Wherever The Need (Twitter for Sh-tters). OF COURSE is Skadaddle Media’s first Web series, and the company is in discussions with distributors regarding several other projects. For more information, please visithttp://www.skadaddlemedia.com.