Mutual of Omaha: The Aha Moment Campaign

Broadcast/Print/Digital

Skadaddle Media created and developed the popular “Aha Moment” national advertising campaign for insurance giant and Fortune 500 Company, Mutual of Omaha. The campaign, which launched on Oscar night 2009, features real people telling real stories. In addition to the broadcast media component, Skadaddle created a digital “aha hub” where thousands of inspiring “aha moments” have been uploaded. Skadaddle also developed content for Mutual of Omaha’s agents, including video and print assets. Finally, Skadaddle maintains all social media components surrounding the campaign (including the Facebook, Twitter and YouTube presence).