Mutual of Omaha: Aha Moment tour

Events/Experiential

Skadaddle created and manages the Aha Moment Tour to support the campaign. The company built a custom 34-foot mobile video recording studio and executed a 25-city tour to collect the aha moment stories of people around the country. The 2009 and 2010 Tours each recorded more than 1000 stories (from which the national TV spots are cut). With the Tour as an anchor, the campaign has received millions of extended views in the social media space (bloggers and Tweeters LOVE this campaign, especially). The Tour culminates in a national survey, which allows the voting public to choose which of their favorite aha moments will be included in Mutual of Omaha’s national broadcast spots.